Date:
2026
Location:
Winston Salem, NC
Charlotte, NC
Raleigh, NC
Goal: Better Impact had major news to share: the acquisition of Get Connected by Galaxy Digital—the biggest step forward in volunteer technology in years. But this wasn’t just a business announcement. Better Impact wanted to speak directly to the volunteer professionals who are too often the unsung, under-resourced force behind every volunteer program, and to frame the acquisition as a win for them. This announcement film was one of three videos we produced for the launch, alongside a digital ad and a fireside chat with the owners for internal communications.
Partnership: Turnstone built a film that leads with recognition, not corporate language. Before it ever gets to the news, it names the real work volunteer managers do and tells them, plainly, “we see you.” From there it lays out what the combined platform means—over 400 volunteer centers, 85,000+ organizations, and millions of active volunteers now connected under one roof—and frames it all as building the future of volunteer technology together, not handing down a product.
Outcome: The specific goal was a video that would break through on LinkedIn in the volunteer-management space—and it did. The film earned 300 likes, over 90 reshares, and nearly 90 comments, putting the acquisition in front of exactly the professional community Better Impact set out to reach. More than a launch asset, it became a moment of belonging: instead of asking volunteer professionals to adapt to change, it made them feel seen, valued, and central to what comes next.