Date:
2025
Location:
Charlotte, Winston Salem, NC
Goal:
Wake Forest University School of Medicine was expanding, adding a second campus in Charlotte to complement their longtime home in Winston-Salem, and needed a film that could speak to prospective students across both locations. The goal was to show that regardless of where you study, you’re getting the same culture, the same quality of education, and the same hands-on clinical experience from day one.
Turnstone built a recruitment film that goes beyond credentials and sells the experience of becoming a physician at WFUSM. From early patient encounters and simulation labs to faculty mentorship and a rich extracurricular life, the film gives prospective students a clear picture of what life at the school actually looks and feels like.
The result is a film that doesn’t just recruit students; it makes them feel like they already belong before they ever set foot on campus.