Video Blueprint Workshop

Get your video right the first time.

Transform your next video from a guessing game into a clear, confident strategy — in a single two-hour session.

You’ll walk away with a Video Blueprint: the message, the audience, and the creative direction — optimized to engage, inform, and convert.

Book the workshop — $1,500 Have questions? Book a call
2hr
Live strategy sessionIn person in Winston-Salem, or over video
1
The Video BlueprintMessage, audience & creative direction — optimized to engage, inform, convert
$1.5k
Flat workshop feeCredited toward production if you build with us
0
RiskBlueprint not clear enough to act on? Full refund.
The real problem

Most videos didn’t fail in the edit.

They failed before anyone picked up a camera — because nobody agreed on what the video was actually for. When the strategy is fuzzy, here’s what it costs you:

  • Weeks of meetings that circle without deciding anything
  • Stakeholders competing for different outcomes
  • A budget number that has nothing to do with the goal
  • A finished video that’s pretty, and converts no one
  • Revision rounds that burn the money you should’ve spent on reach

You don’t have a video problem.

You have a clarity problem — and clarity is the cheapest thing to fix.

The Video Blueprint Workshop fixes it in an afternoon.
What it is

We think like marketers and
create like artists.

The workshop is where those two halves meet. We don’t start with cameras and lenses — we start with the job the video has to do for your business, and we map it against the only framework that matters.

01 / Engage

Earn the attention

Who you’re talking to, what engages them, and the hook that buys you the next five seconds.

02 / Inform

Build the trust

The one idea the video must land, said in a way that makes a stranger believe you can help them.

03 / Convert

Move them to act

What you want a viewer to do next — and how the video is built to make doing it feel obvious.

Book the workshop Have questions? Let’s talk
Honest fit check

Is this for you?

A strong fit if…

  • ✓You know video matters but can’t yet say exactly what yours should do
  • ✓You want everyone who has a say aligned before money gets spent
  • ✓You’re tired of vague briefs and endless revision rounds
  • ✓You want a video that earns customers, not just compliments
Not sure what kind of video you even need yet? That’s one of the best reasons to come. Figuring that out is the point.

Probably not yet if…

  • ✕It’s a simple, low-stakes video — a quick teleprompter read, an internal update, a one-off social clip. There’s not much to strategize; you just need it made.
  • ✕You want the lowest-cost option, full stop — not the one most likely to work.
  • ✕The people who make the call won’t be part of the process — without them in it, the plan won’t stick.
If that’s you, you probably don’t need this — and we’ll happily just make the video.
The two hours

How the workshop works.

First — we sit down

In person or virtual

Join us at our studio at 500 West Fifth Street in downtown Winston-Salem, or meet over video — whichever works for you. Bring whoever has a say in the video; the more aligned the room, the sharper the plan.

Then — we dig in

Two hours, no fluff

A facilitated working session, not a pitch. Together we pin down:

  • The one message the video has to carry
  • Exactly who it’s for and what moves them
  • Where video can do real work — and where it can’t
After — you get the plan

Your Video Blueprint

You leave with a clear, written plan that includes:

  • Creative direction drawn from your story
  • A clear sense of what your video needs to do
  • A straight path to a video that earns its keep
From a client

One of the most important things that we have done while working with Turnstone is their video blueprint workshop.

  • “We have seen increases in enrollment.”
  • “It had a huge part of how we were telling our story.”
Devin Purgason Forsyth Technical Community College
What you get

A blueprint, not a maybe.

A real Video Blueprint — placeholder shown

Clear enough to act on.

The Blueprint is a single, tangible document. It says what the video is, who it’s for, how it should feel, and what to do first. No jargon, no open loops.

Build it with us and the workshop fee comes off the production. Take it to anyone else and it still stands on its own. Either way, the thinking is done — and it’s yours.

Investment & guarantee

One flat fee. Zero downside.

The workshop

$1,500
Flat fee for the full two-hour session and your Video Blueprint
  • Build the video with Turnstone? The full $1,500 is credited toward production.
  • Take the Blueprint elsewhere? It’s yours to keep and use however you like.
  • Either way, you leave with a plan worth far more than the fee.

The guarantee

If your Video Blueprint isn’t clear enough to act on, we refund the full $1,500. Not a credit — your money back.

No risk. No pressure. Just a clear plan.

We can make that promise because in thirteen years of doing this, the plan has always been the easy part to get right. The hard part is starting — so we took the risk off your side of the table.
Questions

Before you book.

Can two hours really be enough?
Yes — because we’re not making the video, we’re deciding what it should be. Two focused hours with the right people in the room is enough to pin down the message, the audience, and the direction. That’s the part that usually takes weeks of scattered meetings.
What does it cost?
$1,500, flat, for the session and your written Video Blueprint. If you go on to produce the video with us, that $1,500 is credited toward your production package.
What if we don’t even know what kind of video we need?
Perfect — that’s the most common reason people come. You don’t need to arrive with answers. You leave with them.
Where does it happen?
Either way works. We can host you in person at our studio — 500 West Fifth Street in downtown Winston-Salem — or run the session over video if that’s easier for your team. The work is the same; only the room changes.
Who should come?
Anyone who has a real say in the video — owner, marketing lead, whoever signs off. The more of the decision in the room, the more aligned the plan you leave with.
Do we have to produce the video with you afterward?
No. The Blueprint is yours to keep and use however you want, with any team. We’d love to build it with you — but the plan stands on its own either way.
What’s the guarantee, exactly?
If you don’t walk away with a Video Blueprint you’d actually act on, we refund the full $1,500. No credit, no fine print — your money back.
Book it

Two hours now. Months of clarity after.

Reserve your Video Blueprint Workshop and turn a fuzzy idea into a plan you can build from. Risk-free, $1,500, here in Winston-Salem.

Book the workshop — $1,500 Have questions first?